Audi A4 receives major upgrades
Audi A4 receives refreshed styling, state of the art infotainment and cutting edge connectivity
The Audi A4, a core model in the Audi range, has been upgraded with sportier styling and advanced technology, ensuring that it remains relevant in a market that is currently fascinated with SUVs.
Audi’s successful midsize sedan, the A4, is now tauter, sportier and more intelligent than before. Its exterior has evolved into Audi’s new design language and the introduction of the large MMI touch display offers the kind of operating experience that customers will be familiar with from using their smartphone. The A4 is the brand’s first model to usher in fully integrated connectivity functions with Audi connect, thereby enabling safety and service; security and convenience as well as real time infotainment functions to the driving experience.
The engine options now include a mild-hybrid system, which allows for efficiency and comfort from broad-based electrification. The combination of advanced design, new technology, and an efficient and connected driving experience transforms the Audi A4 into quite a substantial package in the premium B-segment.
The midsize model looks even more dynamic and sophisticated thanks to sportier design highlights. The singleframe grille is now broader and flatter, horizontal lines emphasise the width at the front and rear while the side view is defined by the distinctive muscles above the fenders and lower set shoulder line which form strong contours above the wheels and make the Quattro genes outwardly visible.
The A4 now comes standard with LED lights in different variations. The 35 TFSI features low beam, high beam and daytime running lights in LED technology. The 40 TFSI and S4 feature a different version of LED lighting including a different daytime running light design and dynamic indicators for the rear. Available optionally is the top of the line Matrix LED headlights with fully automatic high beam.
The equipment line is equally new; Standard, Advanced and S line are now available for exterior.
A new way of communicating with your Audi
Inside the instrument panel features the new MMI touch display, the control centre for the new operating system. The S line interior package can be combined freely with the exterior lines and comes with Fine Nappa leather featuring S embossing while ambient LED lighting is standard.
The MMI touch display with acoustic feedback replaces the functions of the previous rotary/pushbutton control on the centre tunnel console. The high resolution TFT display measures 10.1 inches, the graphics of which are deliberately clean and cut down, the menu structure with its tight hierarchies is tailored to user expectations and facilitates ease of use and the natural-language voice control, new system understands many of the phrases used in everyday speech.
As Audi’s first model range to usher in fully integrated connectivity, the Audi connect portfolio includes a host of online services which offer advanced infotainment, navigation and Car to X services which take advantage of the swarm intelligence to service, safety and convenience built into the connected A4.
Car2X services include safety and service, which will support the driver in the event of damage, breakdown or minor accidents. This enables an emergency call or roadside assistance directly from the vehicle in order to access emergency services. Security and convenience services include remote functions though a smartphone. This allows the vehicle to be protected against unauthorised access, giving the driver control of selected vehicle functions such as car finder, remote locking and unlocking, geo fencing, speed alert and alarm notification conveniently using the myAudi app.
Vehicles fitted with MMI navigation plus will have functionality such as live and integrated Google Earth navigation and traffic information or live information around points of interest
What’s under the bonnet
The A4 will be offered with three turbocharged engines in South Africa with power outputs ranging from 110kW to 260kW. From the launch in October, the A4 35TFSI and 40 TFSI will feature a mild hybrid system based on 12 volts, which reduces fuel consumption by approximately 0.3 litres per 100 kilometres.
The S4 TFSI combines sports car performance with good levels of efficiency, however thanks to turbocharging it has an output of 260kW and 500Nm. The turbo V6 can accelerate from standstill to 100km/h in just 4.7 seconds on its way to an electronically limited top speed of 250km/h. Power delivery is taken care of by an eight-speed tiptronic and Quattro all-wheel drive.
The new Audi A4 range will offer the package concept as introduced on other new models launched in South Africa. This concept aims to reduce complexity when ordering a new vehicle, considering the customer is generally faced with a long list of options to choose from. It classifies key options according to specific customer needs and offers a straight forward value proposition that is easy for a customer to understand and include the following; Comfort, Technology, Sport, Lights and Assistance.
The demand for sedans has most certainly dwindled as consumers opt for SUVs instead, however the sedan market is still substantial in size and the Audi A4 is expected to remain the dominant player that it has always been in this segment, especially thanks to these extensive upgrades.