How to shop for a car on Black Friday

How to shop for a car on Black Friday

Black Friday is a one-of-a-kind shopping day so, if you follow these tips, you could end up saving thousands of Rands on the car of your dreams.

This year, Black Friday falls on November 29 and, once again, thousands of deals will be there for the taking – including those proffered by the automotive industry. It’s anticipated by consumer experts that, while hordes of shoppers are likely to head for the doors of supermarkets and department stores, other bargain hunters will go in search of even bigger savings in car showrooms and used vehicle outlets.

Simply put, they believe Black Friday has the potential to become the busiest sales day of the year at car dealerships and, as in past years, IMPERIAL Auto outlets and the brands we represent will be participating in the event.  

What does this mean for you? Well, if you’ve done your research and are properly prepared, you could find yourself getting an extra-special deal on your dream set of wheels.

To take advantage of Black Friday transactions, there are a few things you should know:

  • The day is geared for buying, not browsing so, before the time, take note of preview advertisements and visit participating dealerships to inspect what vehicles are likely to be on offer.


  • Aim to test-drive in advance the models you prefer – you might not be afforded the opportunity on Black Friday if dealerships are swamped by hundreds of customers. Know in advance exactly which car on the floor you consider to be right for you.


  • If you’re not first in the queue when showroom doors open, you may find your choice already gone – so it’s wise to have a few alternative selections on hand. But, if you really want the bargain on which you’ve set your heart, make sure you start your procurement quest early.


  • Buying a car on Black Friday may take a little longer than usual, given consumer interest in the event. Be patient and, to speed up the sales process, have all your documentation on hand. If you’ve got a trade-in, have it appraised beforehand – and bring in its corresponding paperwork, too.


  • It’s a good idea to have your financing options approved before you get to the dealership but keep in mind that, on Black Friday, financial agreements signed on the floor may proffer better terms than those negotiated before the time, since special packages are likely to be made available on the day.


  • Know the rules for other perks. Many dealerships could offer accessory packs or other gift incentives – fuel vouchers, for instance – to sweeten an already discounted deal. Clarify what’s included in the sale and the terms and conditions that apply to the incentives.


While being prepared by obtaining quotes beforehand and checking vehicle prices remain essential steps to take when buying a vehicle, Black Friday is a one-of-a-kind shopping day – so be ready to adjust to changing situations and attractive, unexpected incentives. If you do your homework properly, you’ll end up saving thousands of rands – driving away in the car of your dreams!